Little City Treat was founded in 2019 by self-employed Beauty Therapist Debbie Greenwood and her Web Developer partner Forbes, after seeing the growth of the 'beauty at home' market in London and seeing an increase in online queries about a similar service in Edinburgh.
There clearly seemed to be a large number of people who, due to their busy schedules and family commitments were unable to get to the beauty salon. In addition to this, Debbie was well aware that highly trained beauty professionals were not being sufficiently remunerated for the highly qualified services that they provided.
Little City Treat aim to provide customers with a flexible alternative to going to the salon, whilst also rewarding beauty professionals for the valuable work that they do.
While Debbie focused on recruiting highly qualified beauty specialists, Forbes focused on the technical side of the business, creating a bespoke booking platform enabling customers to easily book beauty treatments around their busy schedule at their home, workplace or hotel; alongside an application for the therapists themselves to manage their own appointments and availability.
"It was quite challenging at times getting everything together to be able to start as we did it along with looking after our baby (now 6!). We were running two established businesses at the same time and I also had a quite serious health issue and had to take some time to deal with that in the middle of things. But, finally, Little City Treat was born" — Debbie
The goal for Little City Treat is to become the go-to platform for busy people who would still like to have hair & beauty treatments but would love it to work much easier around their schedule, whilst also empowering beauty professionals to maximise their potential.